For the staircase railing industry development in the future, many people in the industry feel difficult, and the author thinks that the staircase industry will gradually move toward integration and the combination of a number of brands, to the large standardized manufacturing. At the same time, we should also see, part of the staircase railings enterprises will continue to take the path of differentiation, and insist on the production of handmade boutique, thus forming the coexistence of both a high degree of standardization and quality differentiation trends and long-term existence. The beginning of the development of the stair railings industry, the lower the threshold the business even evolved from the dealer. However, in the last two years, they clearly felt the pressure. Consumers are no longer limited to the original functional demands, but care more about the needs of culture and taste. Competition from cheap, low-end products has become increasingly unsuited to the needs of the market. Therefore, small and medium-sized balustrades and handrails enterprises turn to focus on the brand, enhance quality, and complemented by cultural connotation.
Problem of Small Staircase Balustrades Enterprises
Small and medium-sized handrail fittings enterprises should raise the overall grade, a full range of investment of plant, equipment, personnel, technology, market, aftermarket, however, the difficulty of SME financing, loans, want to do the whole stronger it is not easy excessive pursuit of "small" business will be bound to the development of enterprises. SMEs due to the limited resources available, how reasonable to invest limited funds to develop products to adapt to the needs of the market, and this have become the question for a lot of people in the industry to think about. I think the key to the development of small and medium-sized stair railings enterprises seeking is to locate, to work out the most suitable products.
Integration of Stair Railings Industry
The data shows that balustrade industry is highly developed U.S. market, manufacturing enterprises only a few dozens, and the output value is highly concentrated. The whole staircase railings enterprise is hundreds, with annual sales of more than twenty million RMB, only a handful are even scarcer billion enterprises. Relative to developed countries, the staircase railing industry manufacturers in China have low capacity, and the split regional markets are particularly prominent. When the development of the industry to a certain stage, there must be a few large enterprises stand out with more mature brand and marketing network, increased market share, and gradually widened the distance and small businesses. On the other hand, in the face of the challenges of the big brands, some small businesses are more willing to choose to integrate resources, unified brand image, sales channels, and the co-development of the market.
The article is come from:http://www.power-supplier.info/handle/stair-handrails-industry-development-trends.htm